Why? - Doorway Pages?

What Are Doorway Pages?

Doorway pages are designed primarily for search engines to improve their traffic, not for human beings. This page explains how these pages are delivered technically, and some of the problems they pose.

A Web page designed specifically for the purpose of gaining high placement in a search engine's rankings known as Doorway pages.

It is An SEO technique, the doorway is meant to capture the attention of a search engine's spider by containing keywords and phrases that the spider will pick up on.

They are also known as Portal pages, jump pages, gateway pages, entry pages, bridge" pages , doorway" pages and by other names.

Does your site need a number-one position in Google? Don't want to change your site but still want top positions in "natural" search results? No problem. Search engine marketers (SEM) will create doorway pages or mirror sites to redirect traffic to your site.

Doorway Page Characteristics

Doorway pages come in all shapes and sizes. Some are very easy to spot. They're often computer-generated, text-only pages of gibberish. If human visitors viewed the page, they wouldn't purchase from the company. The page is ugly and nonsensical.

* Doorway pages often reside on an SEM firm's server under a different domain, not as a part of your own site.

* Doorway pages are often redirected from the SEM firm's server to your Web site. Once search engine software engineers detect the doorway pages, SEM spammers abandon that domain and put the doorway pages on another one. It's a cat-and-mouse game.

* Visitors don't see the same page search engine spiders do. In other words, one doorway page is presented to search engines; a different one is presented to visitors.

* Listen for any phrase that resembles "instant link popularity." Even if you don't change your site, unethical SEM firms may build hundreds, even thousands, of doorway pages that point to your site to artificially boost link popularity.

* Doorway pages are often created for individual search engines. They can be created for each search engine in different languages.

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