Why? - Doorway Pages?

What Are Doorway Pages?

Doorway pages are designed primarily for search engines to improve their traffic, not for human beings. This page explains how these pages are delivered technically, and some of the problems they pose.

A Web page designed specifically for the purpose of gaining high placement in a search engine's rankings known as Doorway pages.

It is An SEO technique, the doorway is meant to capture the attention of a search engine's spider by containing keywords and phrases that the spider will pick up on.

They are also known as Portal pages, jump pages, gateway pages, entry pages, bridge" pages , doorway" pages and by other names.

Does your site need a number-one position in Google? Don't want to change your site but still want top positions in "natural" search results? No problem. Search engine marketers (SEM) will create doorway pages or mirror sites to redirect traffic to your site.

Doorway Page Characteristics

Doorway pages come in all shapes and sizes. Some are very easy to spot. They're often computer-generated, text-only pages of gibberish. If human visitors viewed the page, they wouldn't purchase from the company. The page is ugly and nonsensical.

* Doorway pages often reside on an SEM firm's server under a different domain, not as a part of your own site.

* Doorway pages are often redirected from the SEM firm's server to your Web site. Once search engine software engineers detect the doorway pages, SEM spammers abandon that domain and put the doorway pages on another one. It's a cat-and-mouse game.

* Visitors don't see the same page search engine spiders do. In other words, one doorway page is presented to search engines; a different one is presented to visitors.

* Listen for any phrase that resembles "instant link popularity." Even if you don't change your site, unethical SEM firms may build hundreds, even thousands, of doorway pages that point to your site to artificially boost link popularity.

* Doorway pages are often created for individual search engines. They can be created for each search engine in different languages.

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What is Search engine listings?

what is Search engine listings?

Search engine listings are related to Search engines Because when someone enter a specific word , known as keywords to Search engines then all pages containing those keywords that can be found in the search engine's directory are listed on the search engine result pages.

There are two kinds of search engine listings today. They are:

1 - Natural search engine listings - such as those returned in numeric form on major search engines like Yahoo, Google and MSN.

2 - Paid search engine listings - such as those returned in sponsored areas of search results on these same engines and others that belong to their network.

Natural search engine listings:

Natural search engine listings also known as "Organic search engine listings " it is a free listing of a site, usually found by a search engine's spider and then ranked by relevancy according to the search engine's methodology.

They are determined by the search engines' algorithms for finding, sorting and ranking pages based on relevancy. Because natural listings are considered "more accurate" by searchers, getting in natural listings is typically preferable to getting in paid listings.

Paid search engine listings:

Paid listings are usually labeled in a separate section such as "sponsored listings.Paid search engine are those returned based on auction type keyword bidding. These listings are displayed in sponsored areas of search results and are paid for on a per-click basis.

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Some SEO Tips !!!

1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.

2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.

3. Make sure that the text within the title tag is also within the body of the page. Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit.

4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.

So you always use the headline of your pages as the title tag to help the robots know exactly what your page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text.

5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag.
6. Do not link to link-farms or other search engine unfriendly neighborhoods. A good rule of thumb is if your pages do not contain any words that reflect the content of the site you are linking to, do not link to it.

7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.

8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.

9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

10. Submit to the search engines yourself. Do not use submission service or submission software. Doing so could get your site penalized or even banned.


11. Do not make your title from your webpage long. This is because Google, Yahoo, MSN and all the other search engines have a limit on reading the title from your webpage.

12. Do not duplicate your content on your site, this will work negatively. Use unique content on each page.

13. Do not hesitate to submit questions on SEO forums. Knowing more is more important than knowing less.

14. Download several tools that help you make a good keyword combination. There are some good programs for free.

15. Do not put irrelevant and bad content on your website.

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Why? - Search Engines

What is a search engine?

Here I am going to define the Search engine with respect of two view as given below :

1. In the respect of Visitor (Who want getting best results
2. In the respect of Website (Who want make best results)

In the respect of visitorthe Search engines enable to their visitors to enter a specific word or term, known as keywords. Once submitted, all pages containing those keywords that can be found in the search engine's directory are listed on the search engine result pages.

In the respect of websitewho wants listing to search engine a search engine is a website such as Google on which people can search for other websites on the Internet. Search engines do not include sites manually, but have an automated "search engine spiders" that "crawls" the web through links. If your website has just one link to it, it will eventually be found and indexed in a search engine. The term "search engine" is often used generically to describe both crawler-based search engines and human-powered directories.

There are two type of Search Engine:

1. Crawler-based search engines
2. Human-powered directories

These two types of search engines gather their listings in radically different ways.


Crawler-Based Search Engines

Crawler-based search engines, such as Google, create their listings automatically. They "crawl" or "spider" the web, then people search through what they have found.

If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role.

Human-Powered Directories

A human-powered directory, such as the Open Directory, depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted.

Changing your web pages has no effect on your listing. Things that are useful for improving a listing with a search engine have nothing to do with improving a listing in a directory. The only exception is that a good site, with good content, might be more likely to get reviewed for free than a poor site.

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Why ? - Meta Tags used

This article covers the most important aspects of Meta tags in relation to website optimization or SEO.

What are Meta tags?

Meta Tags are the information inserted in the area of the HTML code of your web pages, where apart from the Title Tag, other information inserted is not visible to the person surfing your web page but is intended for the search engine crawlers. Meta Tags are included so that the search engines are able to list your site in their indexes more accurately.

What can I include in a Meta tag?

There are basically four major Meta tags that you can use:

*

o The only resource type that is currently in use is "document" This is the only tag that you need to put in for indexing purposes, but use of the others is a good idea.



*

o Depending on the search engine, this will be displayed along with the title of your page in an index. "Content" could be a word, sentence or even paragraph to describe your page. Keep this reasonably short, concise and to the point. However, don't be so mean with your description that its not an appropriate reflection of the contents!

*

o Choose whatever keywords you think are appropriate, seperated by commas. Remember to include synoyms, americanisms and so on. So, if you had a page on cars, you might want to include keywords such as car, cars, vehicles, automobiles and so on.



*

o Content should contain either global, local or iu (for Internal Use). To be perfectly honest, I can't quite get my head around this one; its supposed to list available resources designed to allow the use to find things easily, but I still don't quite get it. My advice is to stick to "global".

Using Meta Tags in HTML is not necessary while making your web pages. There are many websites that don't feel the requirement to use Meta Tags at all. In short Meta information is used to communicate information to the search engine crawlers that a human visitor may not be concerned with. Infoseek and AltaVista were the first major crawler based search engines to support Meta keywords Tag in 1996. Inktomi and Lycos too followed thereafter.

Why are Meta Tags used? - Want to get a top ranking in search engines

Meta Tags were originally designed to provide webmasters with a way to help search engines know what their site was about. This in turn helped the search engines decide how to rank the sites in their search results. Making Meta Tags is a simple process. As the competition increased, webmasters started manipulating this tool through spamming of keywords. In turn most search engines withdrew their support to Meta keywords Tag, which included Lycos and AltaVista. From being considered as one of the most reliable and important tool, Meta Tags are now often abused. In the present day scenario a vital feature that the Meta Tags provide to the websites is the ability to control, to a certain extent, how some search engines describe its web pages. Apart from this, Meta Tags also offer the ability to specify that a certain website page should not be indexed.

Using Meta Tags, however, provides no guarantee that your website page would rank highly in the search engine rankings. Due to the rampant abuse and manipulation of the Meta keywords Tag by webmasters, most search engines don't support it anymore.

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Why? - Meta Robots Tag used

Why? - Meta Robots Tag

The Meta Robots Tag gives you the ability that a particular page should NOT be indexed by a search engine. To keep spiders out, simply add this text between your head tags on each page you don't want indexed.

However, there is no need for using Meta Robots tag if one is already using detailed robots.txt file to block any specific indexing.

The various commands used under Meta Robots Tag are:

Index: allows the spider to index that page.<
Noindex: instructs the spider not to index the page.
Follow: instructs the spider to follow the links from that page and index them.
Nofollow: instructs the spider not to follow links from that page for indexing.

The format is shown below:













Note: Use only one of the above given commands.

Most major search engines support the Meta robots tag. However, the robots.txt convention of blocking indexing is more efficient, as you don't need to add tags to each and every page. If you use do a robots.txt file to block indexing, there is no need to also use Meta robots tags.

If you have not specified any Meta Robots Tag on a page, by default, the spiders understand that the page and all the links appearing on that page are open for indexing. Therefore, it makes more sense to use this Meta Tag in case you don't want certain parts of your web page indexed.

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Why SEM - Search Engine Marketing

What is SEM ?

Where SEM is an acronyms of Search Engine Marketing and which is the fastest, most powerful, highly-targeted, most dynamic, highly-measurable and most cost-effective marketing strategy that can give your business the power to reach potential customers anywhere in the world.

Search Engine Marketing or SEM is about making sure that your Web site appears on the top 20 of search results every time potential customers search for whatever products and/or services that you offer on any of the major Search Engines including Google, Yahoo and MSN.

So Search engine marketing is an alternative to traditional marketing such as commercials, brochures, and print advertising.

Types of SEM

There are two forms of search engine marketing today. They are:

1 - Natural search engine listings - such as those returned in numeric form on major search engines like Yahoo, Google and MSN.

2 - Paid search engine listings - such as those returned in sponsored areas of search results on these same engines and others that belong to their network.



What are natural search engine listings?

There are two kinds of search engine listings. Natural and Paid. Natural listings are the listings that are not paid for. They are determined by the search engines' algorithms for finding, sorting and ranking pages based on relevancy. Because natural listings are considered "more accurate" by searchers, getting in natural listings is typically preferable to getting in paid listings.

What Is Paid search engine listings?

Paid listings are usually labeled in a separate section such as "sponsored listings.Paid search engine are those returned based on auction type keyword bidding. These listings are displayed in sponsored areas of search results and are paid for on a per-click basis.

So search engine marketing is an essential part of business and should not be underestimated and Search engine marketing is responsible for millions of consumer transactions daily.

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