What is PPC ?

PPC:

1. A Pay per Click also known as Pay per Ranking, Pay per Placement or Pay per Position.

2. A pay per click (PPC) is a Paid listing where the site's owner pays every time the listing is clicked.

3. When you pay a search engine for each visitor they send to your site, this is called pay per click (PPC).

4. Pay per click listings are usually marked as advertisements or "Sponsored Links" and appear above or alongside the search engine's organic listings.
5. In pay per click services, you pay only when a searcher or clicker clicks on your listing and connects to your site.

6. Pay per click search engines allow you to get text ad listings and keyword specific coverage in major search engines rapidly, and pay only for the traffic delivered.

7. Pay per click services is an effective way of bringing targeted traffic to your site. It also has the best rate of investments.


There are two major players in this field -

1. Overture which has network partnerships spanning MSN, InfoSpace, AltaVista, AllTheWeb and many other partners.

2. Google AdWords has a larger distribution network across Google, AOL, About, Earthlink, etc.

Why use PPC services?

1. Today PPC services have the best ROI as compared to other marketing channels.


2. Your competition may be using PPC services. So in order to outdo your competition the use of PPC services is essential.

3. Pay per Click increases your sales.

4. Whether your needs are short term or long term, using Pay per Click can bring you more targeted traffic.

HOW DOES PPC ADVERTISING WORK?

1. You bid for certain keywords that describe your site and the products or services you offer.
2. When a prospective buyer searches with these keywords, they are brought to your site listing. Money is paid only when someone clicks on the listing. It is worth the money, if you have written a specific description about your product or service. They are interested in knowing more about buying your product.

3. Good targeting and timing are as important as finding the right keywords. Timings are very important especially if your budget is very limited.

4. Pay Per Click services differ from optimization services because you can bid for hundreds of keywords if you want.

The advantage of using large pay per click search engines is that you are guaranteed good traffic and that your business model is scalable. Smaller engines provide slower feedback loops and some may not even provide quality traffic. Pay per click is ideal as a short term strategy.This is because of the immediate results and completes control.

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